Table of Contents
How much does it cost to hire a PR person?
During my research for this piece, I found the current average cost of public relations is about $3,000-5,000/month. Project-based costs tend to be lower, running at about $1,000. For example, Paranoid PR charges anywhere from $1,450-5,000/month for a retainer fee, depending on the intensity of the ongoing support.
How much does a PR plan cost?
The standard cost of PR services is to $10,000 per month— $7,500 is largely considered to be a pretty good deal—and, in many cases, $12,000 or more is not unheard of.
How much do companies pay for PR?
Typical monthly retainers with a PR agency will range between $2,000-$5,000 on the low end and for top-notch firms can go all the way up to $20,000-$50,000 per month depending on the scope of work and value provided.
What is a PR retainer fee?
A PR retainer is a lump sum you pay to the public relations agency or professional each month before work is done for you. If you’ve ever retained a lawyer, you likely used a similar method.
Is it worth paying for PR?
Set aside the costs and potential impact of advertising and mass market marketing campaigns though, this investment of time is well worth the effort. In simple terms, any small business ignoring PR is potentially missing a material opportunity. For the smart ones, PR is very much worth it.
Are PR firms worth it?
A PR firm is definitely worth the money if they can prove past success in building revenue for their clients. They should be able to show you an average return-on-investment they achieve.
How much should I budget for PR?
Daniel Martin, Co-founder of LinkDoctor LLC: “The branding budget is a ratio of your marketing budget and for me, the ideal budget for PR relations is 30% to 50 % of your branding budget for the first 3 months. Then, it can be 20% in the next 3 months and it can be 10% in the days coming through as a standard payout.”
How do PR agencies bill their clients?
How agencies bill clients is largely a function of the time spent working on the client’s behalf, plus the degree of experience of each agency team member, no matter which method they choose. Hourly billing. This is very common among agencies and is a direct reflection of the time spent on client activity.
What should I look for in a PR firm?
5 Things to Look for in a PR Agency
- A great track record. Everyone talks a good game, especially in PR!
- A specialization in your industry. Finding a PR firm that specializes in your industry is key.
- Transparency.
- A ‘results’ orientation.
- Customer centricity.