What is the purpose of Thai Life Insurance commercial?

What is the purpose of Thai Life Insurance commercial?

Often these advertisements give nation a valuable message on how to act or how to live which causes us to think about ourselves for a moment. In the commercial titled “Thai life insurance: Unsung hero”, conveys a valuable message to the audience instead of selling their services directly to us.

Who made the Thai Life Insurance commercial?

Ogilvy & Mather Bangkok is the agency behind this campaign. Back in 2011, Ogilvy and Thai Life Insurance had teamed up for (what would eventually become) one of the year’s most popular viral videos titled “Silence of love”.

What is the message of the Unsung Hero commercial?

“Unsung Hero” is a tearjerker that will leave you astonished that this level of emotion is elicited by a Thai Life Insurance commercial. It depicts a story of a man who helps people, animals, plants and the world simply because it makes him feel better when he gives to others.

Who made Unsung Hero commercial?

Bangkok-based Thai Life Insurance worked with the Ogilvy & Mather advertising agency to create “Unsung Hero,” a heartwarming commercial about a man who changes the lives of others by performing random acts of kindness on a daily basis.

What is the message of Thai life insurance?

The concept behind our entire campaign is the value of life and love – two features that form the core of the life insurance business. The videos are life-inspired. They motivate people to think of their loved ones, and encourage the audience to appreciate the values of love and concern for both family and society.

Why are Thai ads so good?

Thai advertising is unique in its reflection of Thai consumers’ preference of humorous, visually arresting, creatively imaginative and soft sell advertising (Pongsapitaksanti, 2010; Sherer, 1995). As a result, Thailand has performed very well at international award shows.

What is Sadvertising?

Sadvertising refers to a consumer advertising trend in which ad creators are using a certain set of strategies to play on people’s emotions and touch off feelings of sadness, melancholy or wistfulness.

Who are the two main character in Silence of Love?

Here’s the synopsis for Silence of Love: Alessandro is an Italian professor of baroque music living in Strasbourg with his daughter, Irina, 15, in a mid-teenage crisis, and his brother Crampone, a delightfully eccentric anarchist who has repeatedly applied for refugee status ever since Berlusconi came to power.

What do you know about life insurance?

Life Insurance – Meaning Life Insurance can be defined as a contract between an insurance policy holder and an insurance company, where the insurer promises to pay a sum of money in exchange for a premium, upon the death of an insured person or after a set period.

What kind of advertisements are the most effective?

Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

What are examples of advertising?

Types of advertising

  • Newspaper. Newspaper advertising can promote your business to a wide range of customers.
  • Magazine. Advertising in a specialist magazine can reach your target market quickly and easily.
  • Radio.
  • Television.
  • Directories.
  • Outdoor and transit.
  • Direct mail, catalogues and leaflets.
  • Online.

What is the message of silence of love?

The ad that titled “Silence of Love” represents the real meaning of father’s sacrifices toward their children. True love always produces sacrifices that make life easier. On the other hand, children should admit their father’s fights to make a comfortable life for them.

Why are Thai Life Insurance adverts so effective?

Crucially, a deep understanding of the consumer and his or her interests must be reflected through the commercial. Thai Life Insurance’s adverts have forged a new connection with the public and brought life insurance to the forefront of people’s minds The art of emotional advertising is something that has long been embraced at Thai Life Insurance.

Who is the president of Thai life insurance company?

Chai Chaiyawan, President of Thai Life Insurance, explains his vision of the company as a people business, which puts human value first. World Finance: How are you managing the organisation to succeed, and grow into a leading life insurance company in Thailand? Chai Chaiyawan: Actually, the key of our business is the people.

How did Thai life become an internationally recognised brand?

Thai Life Insurance became an internationally recognised brand when its tear-jerking commercials became a viral sensation three years ago. Its marketing strategy – dubbed ‘sadvertising’ – has created some beautiful art,…

Will Thai life’s’silence of Love’ad Make you Cry?

“Thai life insurance ad about this ‘Unsung Hero’ will make you cry at work,” Creativity magazine declared. Last fall, a Thai Life ad, called “Silence of Love,” depicted a teenage girl’s relationship with father, who cannot hear or speak.